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Alcan Packaging Beauty Designs Mascara for Helena Rubinstein

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By: Jamie Matusow

Editor-in-Chief

Helena Rubinstein’s Lash Queen mascara range, Sexy Blacks, makes an entrance in a sophisticated case, designed by Alcan Packaging Beauty. The metal or matte-capped bottle is first decorated with a black lace flower design thanks to a silkscreening run, followed by black flocking on the lace outline for a raised, velvety feel. The end result is a multi-sensory pack that stirs the senses through the shine of gold and the softness of velvet.

More info: www.alcanpackagingbeauty.com

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